Online Class — Free Access
This is the FREE lesson from the Marketing Attribution Course. Learn all the discrepancies between traffic fields in the GA4-BigQuery schema and how to deal with them.
Years of Experience
E-commerce Projects
Hours of Consultations
In this online lesson, you'll dive into marketing attribution in BigQuery, specifically looking at the differences in traffic source fields.
Learn how to follow users through different traffic sources and understand attribution paths across channels.
Accurately measure how each marketing channel contributes to conversions using BigQuery attribution data.
Walk away with practical, hands-on skills from real examples and exercises you can use immediately.
Master the differences between traffic source fields in the GA4-BigQuery schema and learn how to resolve them.
Build real attribution queries in BigQuery through worked examples with step-by-step explanations.
Get your specific questions answered. Dedicated time will be set aside for live questions and answers.
A structured, practical session covering everything you need to know about traffic source fields.
We will briefly explain how different traffic fields work and why it's worth paying attention to them in GA4-BigQuery.
We will build a few examples of attribution in BigQuery together — live, step by step.
Special time will be dedicated to answering your questions about the material covered.
Everything you need to learn, practice, and revisit the material at your own pace.
Full lesson recording available for revisiting the material whenever you need it.
All key concepts and step-by-step instructions in a clean, reusable presentation.
Ready-to-use SQL queries for analyzing marketing attribution in BigQuery.
Founder, Analytics Leader @ add-2-cart.online
With over ten years of experience in product and marketing analytics, Alex helps ecommerce companies earn more from each attracted user through a deep approach to traffic analysis and redistribution of the marketing budget. His mission is to enable data-driven decision making and effective experimentation for online businesses.
Join the free lesson and walk away with skills you can apply right away to improve your data analysis.
Fill in your details and get instant access to the recording, slidedeck, and SQL examples.