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Traffic Source Fields in GA4-BigQuery
What This Online-Class is About?
In this online lesson, you'll dive into marketing attribution in BigQuery, specifically looking at the differences in traffic source fields. You'll learn how to trace user journeys and evaluate campaign performance effectively. With practical examples and hands-on exercises, you'll walk away with skills you can apply right away to improve your data analysis.
Introduction
We will briefly explain how different traffic fields work and why it's worth paying attention to them in GA4-BigQuery.
Live Code Examples
We will build a few examples of attribution in BigQuery.
Questions
Special time will be dedicated to answering questions.
- A recording
For revisiting the material - A slidedeck
With all key concepts and step-by-step instructions - SQL examples
For analyzing attribution in BigQuery
Instructor
Alex Ignatenko
Founder, Analytics Leader @ add-2-cart.online
With over ten years of experience in product and marketing analytics, Alex help ecommerce companies earn more from each attracted user through a deep approach to traffic analysis and redistribution of the marketing budget. His mission is to enable data-driven decision making and effective experimentation for online businesses
Get the recording and all the docs
