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How to Unlock the Power of Funnels in GA4-BigQuery?
WORKSHOP
Ever wondered why users drop off before completing an action? What stages of their journey need improvement? The answers are hidden in your data.
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What This Workshop is About?
In this workshop, you'll learn how to analyze user behavior using funnels in GA4 and BigQuery, uncover bottlenecks, and turn insights into growth opportunities. With real-world examples and practical exercises, you’ll leave with actionable skills ready to use the next day.
Introduction
We will briefly explain how funnels work and why it's worth paying attention to funnels in GA4-BigQuery.
Live Code Examples
We will build a few examples of funnel in BigQuery with further visualization.
Questions
Special time will be dedicated to answering questions.
  • A recording

    For revisiting the material
  • A slidedeck

    With all key concepts and step-by-step instructions
  • SQL examples

    For analyzing funnels in BigQuery
Instructor
Alex Ignatenko
Founder, Analytics Leader @ add-2-cart.online
With over ten years of experience in product and marketing analytics, Alex help ecommerce companies earn more from each attracted user through a deep approach to traffic analysis and redistribution of the marketing budget. His mission is to enable data-driven decision making and effective experimentation for online businesses
Registration
Recording is free, but registration is required
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